分析创伤护理产品使用情况以推动创新规划 | PDD

分析产品使用情况以推动创新规划

一家全球知名的伤口护理解决方案企业委托PDD研究美国市场中与其相关的各相关方对其产品和治疗的看法。

PDD 首先对整个伤口护理治疗过程进行了整理和再现，分析了产品的使用方式，找到了知识空白点，并从该企业内部收集了众多信息，反映出他们心中所认为的“客户眼中的自己”。

PDD 的研究发现企业对自身在市场中的形象判断有失偏颇，并使其认识到哪些相关方才真正对采购决策的影响最大。尤为值得一提的是，PDD 还通过研究辨析出一个当时还在缓慢酝酿中的重要市场变化趋势，为企业提前锁定了隐含的商机。

Wound care innovation planning

除调查报告以外，PDD 还将市场动态以及每个利益相关方的角色和需求编撰成书，其中包括未来创新规划的实用指南；如今该书已成为客户高管人员的必读书目。

Wound care innovation planning

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