PDD 的成功源自于我们对人的了解,以及对产品、服务、系统和文化之间相互影响的深刻洞察。
我们在人类学和心理学方面拥有丰富的专业知识,这意味着我们能够发现未被满足、也未宣之于口的需求、愿望和期待——并将其转化为产品、服务和体验,以吸引消费者和商业客户。
我们在设计研究领域的主要服务包括:
探索式研究了解人们如何生活、工作和娱乐;使用的方法包括情境访谈、自然观察、日志研究、深度访谈和小组讨论等。
参与式研究用于吸引人们参与到设计过程中——我们鼓励参与者根据自己的体验讲述故事,并提出创意和概念。
概念测试用于获取反馈——我们在整个产品周期内了解人们对早期创意和原型的感受,直至将其发展为最终产品和服务。
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